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Careers - Facsco.com

Search Engine & Social Media Analyst   |   Senior Sales Operation Director

Location: Pomona, California 91766

Job Type: Full Time  

 

Do you have a passion for Data Search? As a Search Engine & Social Media Marketing Analyst, you'll implement, optimize and report on pay-per-click (PPC) marketing strategies. Your work will span various job aggregators, social media platforms and search engines. And you'll produce positive trends in month-to-month metrics and drive quarterly PPC media spend increases changing the way how the business growth.

 

Do you have a passion for Data Search? As a Search Engine & Social Media Marketing Analyst, you'll implement, optimize and report on pay-per-click (PPC) marketing strategies. Your work will span various job aggregators, social media platforms and search engines. And you'll produce positive trends in month-to-month metrics and drive quarterly PPC media spend increases changing the way how the business growth.

 

What does a great SEM Analyst do?

 

> Work closely with the senior online services manager to ensure marketing strategies, PPC tactics, and social media promotions are driving towards client goals.


> Account Management on ad platforms for pay per click (PPC) media such as Google AdWords, Bing Ads, Facebook, and Job Aggregators like Indeed, Linkedin.


> Manage SEM campaigns based on basic KPIs such as CTR, CPC, and specific ROI actions.


> Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.


> Implement successful bidding strategies and effective keyword management using third party software using metrics data.


> Continually monitor, revise, and conduct ad and landing page tests.


> Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.


> Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with the senior online services manager.


> Format and prepare periodic search reports for clients, including tables, graphs, summaries, and PowerPoint slides.


> Present data on monthly and quarterly calls to clients, reviewing metrics and optimizations.

 

 

Requirements for Consideration

 

> Bachelor's Degree in marketing or advertising


> 1+ years SEM account management or comparable digital experience


> Exceptional communication skills (both written and verbal) and openness to providing feedback to help iterate the business


> A customer service focus and the ability to work both with a team and independently are a necessity


> Strong analytical skills: ability to gather, analyze, summarize, and present data


> Ability to manage multiple projects in a fast-paced environment and shift priorities quickly. Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere


> Proficiency in Microsoft Excel, Word, and PowerPoint


> Familiar with tracking, analytics, and reporting including Google Analytics


> Familiar with search campaign management tools, including AdWords Editor


> Google AdWords Certification a plus, but not required


> The ideal candidate is a reliable, ambitious, innovative team player who enjoys search and is eager to learn

 

> Positive attitude a must

 

 

Contact:
Email: success@facsco.com
Tel: 909-622-7668
Address: 1782 W. 2ND St. Pomona CA 91766